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Dental

Friday, January 25, 2019

Defending Your Dental Practice Against Lawsuits


Although operating a dental practice differs from other businesses in many ways, one thing they have in common is the potential of being hit with a lawsuit. While a malpractice lawsuit is obviously a critical concern for most dentists, any legal dispute that rises to the level of litigation can be a major distraction. The best way to protect your interests is to enlist the services of an attorney with experience representing dental professionals.


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Friday, December 28, 2018

Why Subscription-Based Dentistry is Gaining Traction


According to the National Association of Dental Plans, about 75 percent of Americans have some type of dental insurance, whether employer-based or private-pay dental coverage. Of those, only 50 percent say they have visited a dentist in the past year, while only 20 percent of the uninsured group reported seeing a dentist. This means that 80 million people are not receiving preventive dental care, with cost being the leading reason for avoiding the dentist.
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Monday, November 26, 2018

In Focus: Dental Reputation Management


Although online reviews can help a dental practice reach new patients, much like word-of-mouth recommendations, online comments can be a double edge sword. Put simply, negative reviews and unfavorable comments can damage your professional reputation. Although an occasional negative review is inevitable, there are steps you can take to manage and protect your online reputation.

Online Reputation Defense 101

Potential patients give online reviews serious consideration because reviewers are perceived as trustworthy. Regardless of how well your practice does in terms of patient referrals, however, negative reviews can drive potential patients away.
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Tuesday, October 30, 2018

Emerging Trends in Modern Dentistry


Today, technological advances are reshaping the dental care industry. From emotional dentistry to laser technology, new methods are improving treatment techniques and enhancing the patient experience. This article is a brief discussion of the emerging trends in modern dentistry.

What is emotional dentistry?

Emotional dentistry encourages patients to directly participate in their treatment and forsee the outcome. Through the use of digital photos and virtual mockups, patients can envision their final restorations, try different smiles and choose one that is most appealing.
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Wednesday, August 15, 2018

Is Dental Neglect Reasonably Enforceable?

The American Academy of Pediatric Dentistry defines dental neglect as “the willful failure of a parent or guardian to seek and follow through with treatment necessary to ensure a level of oral health essential for adequate function and freedom from pain and infection.” This is important because if left untreated, periodontal diseases and oral conditions can lead to pain, infection, and sometimes, even loss of function. When children experience any of these conditions, there is a possibility for them to negatively affect activities, which are necessary for healthy growth and development. This includes things such as learning, communication, and nutrition.

Some of the reasons for which individuals fail to obtain the proper dental care for their children or those in their custody, include:

  • Inadequate finances

  • Parental Ignorance

  • Family isolation

  • Lack of understanding as to the value of oral health

A Responsibility for Maintenance of Care

Despite these reasons, among any others, a parent or guardian is still responsible for maintaining the care of a child or minor in his or her care.


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Tuesday, July 10, 2018

5 Pitfalls of Entering a Dental Partnership

There are many reasons as to why it has become much more common for dentists to partner up with other dental professionals. Instead of opening a practice of their own, by joining forces with someone else they can obtain both a better work-life balance, and a rise in the business’ value.

Other benefits of sharing a practice with another professional include:

  • Increased cash flow

  • State-of-the-art equipment

  • Shared overhead

  • Better marketing

However, there are some negatives to entering into a dental partnership.


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Tuesday, April 10, 2018

In Focus: Financing Your Dental Practice

The purpose of going to dental school is to provide quality care to patients. At the same time, a dental practice is also a business, which makes having a degree of financial literacy invaluable. If you are planning on launching or buying into a practice, or expanding an existing one, it is important to explore all of your financing options.


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Tuesday, March 6, 2018

In Focus: Dental Membership Programs

The contemporary business environment for dental practices is becoming increasingly competitive. As such practice owners are devising innovative strategies to better serve their patients while allowing their practices to grow. One new approach that is gaining traction in the dental space is in-house dental membership programs, also referred to as discount plans or savings plans.
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Tuesday, February 6, 2018

Why Your Dental Practice Needs to Master Branding


Why Your Dental Practice Needs to Master Branding

Although branding is often thought of in terms of large companies that provide products to consumers, like Apple, Coca-Cola and Nike, building a strong brand identity is also important for dental professionals. This article is a brief discussion of how branding can benefit your practice.

What is a brand?

Generally, from a purely marketing perspective, a brand is a name, term, design, symbol or other feature that helps the public identify a seller’s goods or services. A strong brand, moreover, is one that distinguishes a company or product from others in the marketplace. At its core, branding is a reflection of what customers or clients think and how they feel about a company or product.
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Thursday, November 30, 2017

Preparing Your Dental Practice for a Smooth Transition

There comes a time for those running a dental practice to consider transitioning and ensure that the business is well positioned to attract buyers. Regardless of how profitable your practice has been, it is crucial to maximize its value before the sale. This article is a brief discussion of some important steps to take to prepare your practice before taking it to market.


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Monday, October 23, 2017

How to Grow Your Patient Base


Today, the practice of dentistry has become increasingly competitive due to an influx of dental school graduates, a rise in the number of solo and group practices, and the advance of dental corporations, all of which give consumers more choices. Given this competitive environment, the question for dentists is how to grow and retain their patient base. In short, it is essential to engage in a contemporary internet marketing strategy while simultaneously improving the patient experience.

Search Engine Marketing

Unless your practice is still operating in the dark ages of the 20th Century, it is crucial for prospective patients to be able to find you online. This starts by having a state-of-the-art website and employing a search engine marketing strategy.
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